Smart Stay

Virgin Hotels London-Shoreditch

by Megan DuBois
Photo: Courtesy of Virgin Hotels London-Shoreditch
by Megan DuBois
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Photo: Courtesy of Virgin Hotels London-Shoreditch
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Photo: Courtesy of Virgin Hotels London-Shoreditch
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Photo: Courtesy of Virgin Hotels London-Shoreditch
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London’s Shoreditch neighborhood is known for its funky vibe and one place bringing even more pizzazz to the neighborhood is Virgin Hotels London-Shoreditch. The newest member of the Virgin Hotels family opened on August 1, 2024, with 120 rooms, and it’s easily going to be one of the most popular places to stay in the neighborhood.

What You Need to Know

The Look of Virgin Hotels London-Shoreditch

It's All in the Details

From the outside, the hotel features beautiful red brick juxtaposed against modern black steel-framed glass windows, with a pop of that iconic Virgin red above the hotel's entrance. Rooms (known as chambers) here are sleek and modern with an industrial vibe — far less playful than other Virgin properties. Floor-to-ceiling windows show off the neighborhood and comfortable beds wait for you at the end of the day, while bathrooms feature lots of marble and elegant chrome accents. For a real taste of luxury, book Richard’s Penthouse, which has a full kitchen, living room, two bathrooms, and a master bedroom.

The building has a charming rooftop pool and bar that has a boho-chic vibe and is filled with greenery and pops of blue. Incredible city views and a Mediterranean restaurant and cocktail lounge are the icing on the cake. Down in the basement you’ll find a lively tapas bar and restaurant, while artisan coffee is served in a casual setting at Commons Club.

The Vibe at Virgin Hotels London-Shoreditch

From the chic common spaces to the stylish restaurants and bars, it’s no wonder that Virgin is taking over the already buzzy Shoreditch neighborhood as a must-stay. Still, the hotel maintains an effortlessly cool feel where everyone will feel welcome and at home.

Who Will Love Virgin Hotels London-Shoreditch

Travelers looking for a stylish hangout in the middle of one of London’s most eclectic neighborhoods will love the hotel.

Who Might Not Love Virgin Hotels London-Shoreditch

Those looking for more family-friendly amenities may want to look elsewhere. The pool has a pretty strict age cap during the day, and the restaurants on-site are geared more toward adult diners.

Best Amenity at Virgin Hotels London-Shoreditch

The hotel has excellent views of the London skyline, especially from the rooftop pool and bar. After noon, the pool closes to those under the age of 16 so adults looking for a relaxing pool day won’t have to worry about kids loudly playing Marco Polo.

Money Matters

What’s Included at Virgin Hotels London-Shoreditch

Your stay at Virgin Hotels London-Shoreditch includes access to a 24-hour gym, rooftop pool, and live music.

Extra Fees & Costs You Should Know About at Virgin Hotels London-Shoreditch

The typical taxes and fees should be expected here.

How to Get a Deal at Virgin Hotels London-Shoreditch

The best deals can be found on the offers page on the hotel’s website. Currently, the hotel is showcasing 20% off of rooms if you stay two nights or longer, or 30% off if you book over 14 days before your stay.

The Sweet Season

If you’re looking for a deal, consider visiting London from January to April when the weather is cooler, or September through November when the summer travel rush is nearly over.

Getting There

In the Neighborhood of Virgin Hotels London-Shoreditch

Shoreditch is a vibrant neighborhood in London with a ton to do. On Sunday, head to the Columbia Road Flower Market to explore lined stalls filled with blooms. Brick Lane is known for its vintage shopping, and Seed Library is known for its incredible cocktails.

Nearest Airport to Virgin Hotels London-Shoreditch

The nearest large airport is London Heathrow (LHR) which is about 17 miles away. The London City Airport (LCY) is about six miles away but has a smaller service range.

Nearest Public Transportation to Virgin Hotels London-Shoreditch

The Shoreditch High Street train station is about 10 minutes away on foot.

The Bottom Line

Business and leisure travelers who want to stay in a trendy neighborhood and have stylish common spaces to unwind in will love staying at the new Virgin Hotels London-Shoreditch.

It's All in the Details