Hurtigruten is a household name in Norway, having run coastal ferry services since 1893. Today, its focus is on both Norwegian coastal cruising and global expedition cruises, with a comfortable and unpretentious fleet that includes small and midsize ships. If viewing the Northern Lights and polar bears in the Arctic or penguin colonies in Antarctica is your thing, these activities are Hurtigruten's specialties.
In late 2023, Hurtigruten Group finalized plans for new brand identities to distinguish its coastal Norway cruises from its expedition sailings. Hurtigruten Expeditions has been rebranded as HX, with a fleet of six vessels that cruise to more than 250 destinations in 30 countries around the world. Hurtigruten is now used to identify the nine ships and itineraries on its coastal Norway routes.