MSC Cruises’ ships feel thoroughly European: The Swiss-based cruise line with Italian roots has partnerships with brands like Venini glassworks, Swarovski crystal, and Lego toys, and its big, glittery ships carry primarily European travelers in the Mediterranean. Over the past decade, however, the company has shifted focus to this side of the world, staking a claim in North America by offering budget-friendly cruises to the Caribbean. MSC Divina sails there in winter and the cruise line’s four Seaside-class ships — MSC Seaside, MSC Seaview, MSC Seashore, and MSC Seascape — were designed to cater to North American sensibilities; they rotate between Europe and the Caribbean (from Miami and Port Canaveral, and, in 2025, Galveston). In 2023, MSC also moved MSC Meraviglia to the U.S. market with sailings from New York. The 2025 debut of MSC World America, the sibling of 2022’s 5,262-guest MSC World Europa, will add even more to the brand’s U.S. presence.