Update: Uniworld no longer has its U by Uniworld division.
With its guest DJs and mixology classes, active excursions and paperless information sharing, U by Uniworld’s The B is not your grandmother’s cruise ship. And that can be a good thing if you’re under age 50 (or act like you are), love to stay up late (and then want to sleep in), and prefer to decide what to do in port (versus feeling wed to set excursions). The concept is a new one for Uniworld: The B debuted in April 2018 with “The Seine Experience,” a seven-night itinerary roundtrip from Paris to Normandy, and the idea could entice a new generation to try European river cruising (along with sister ship The A, which cruises the Rhine and the Danube).